Serge Watch Co. Model 2 Black Dial Watch

  • $450.00
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After the successful release of the Model 1, I wanted to offer something a bit more traditional and easier to understand for people outside of the knife community. I designed the Model 1 intentionally polarizing, knowing full well that some people will love it due to it being so unusual, but others will hate it for the very same reason. The last thing I wanted to happen was to release a watch design that was bland and evoked no emotions at all.

With the Model 2, I decided to tone the design down a bit, and offer something based on my favorite style of watches, vintage diver. The dial is very similar to the Model 1, but I added a minute track, date window and much larger appliedindices with more lume, it’s a diver after all!

The shape of the case is based on some 60’s and 70’s divers, though I modified it a bit with large chamfers on top and bottom to allow easy access to the unidirectional 120-click rotating bezel. The bezel has a ceramic insert and all markings are filled with Swiss Superluminova.

The strap is of my own design, which complements this watch well I think.



  • Case: 316L Stainless Steel, 42.5mm wide, 12.8mm thick, 45.5mm lug to lug.
  • Bezel: 316L w/ceramic insert and Swiss BGW9 Superluminova. 120-clicks, unidirectional.
  • Movement: Miyota 9015 automatic, Japanese made, 42 hour power reserve, 28,800 bph, 24 jewels. Rotor winds clockwise, unidirectional.  
  • Water Resist: 300 Meters/ 990 feet.
  • Crystal: 3mm Sapphire, multi layers of AR coating inside.
  • Crown: 316L, screw down, raised logo.
  • Caseback: 316L SS, screw down with logo and info.
  • Strap: Rubber. Wrist diameter minimum 6.75” (17cm), maximum 8.5” (21.5cm).
  • Lugs: 22mm
  • Dial: Textured, applied indices, Swiss Superluminova C3 and BGW9.
  • CaseFinish: Brushed.
  • Weight: 118 grams with strap, 90 grams head only.
  • Manufacturer: Made for Serge in Hong Kong.ption for your section.

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